Check Out Key Messages From Apple Music’s First Media Briefing
Check Out Key Messages From Apple Music’s First Media Briefing: The Apple Music first media briefing which was held in Johannesburg and Cape Town, put a focus on the various awesome functions offered by the Apple Music streaming app among other Apple products such as the Apple TV & the Apple Watch.
The Apple Music’s global editorial head of hip-hop and R&B, Ebro Darden was in South Africa where he held interview sessions with Nasty C, Shane Eagle, Sjava and Youngstacpt,
Here are the key messages discussed below.
1. Apple Music for Artists is coming out of BETA and is available for every artist on Apple Music. Artists can sign up and claim their account at https://artists.apple.com/
2. We’ve taken our time, listened to and incorporated feedback from artists currently participating in the BETA and the result is an industry leading tool for artists and their teams that we believe is the very best available.
3. Apple Music for Artists is also launching as a brand new standalone iOS app for iPhone.
4. Apple Music for Artists provides artists and their teams with access to invaluable streams and sales data for unparalleled visibility into their global audiences.
5.Apple Music for Artist provides a level of detail beyond anything currently available including:
. Access to all stream plays including algorithmic radio, as well as song and album sales from iTunes *something only Apple Music can provide
In-depth views of everything by song, album, playlist, location, fan demographics, and more
Visibility into which Apple Music or curator playlists are driving the most streams of their music, how those trends change over time, as well as the demographics of the fans they resonate the most with.
Insights into where their fans are growing and the ability to track streams and sales all the way down to the city level in over 100 countries. This makes it possible to easily plan tours, cater set lists for fans in each city, vary promotions by region, or uncover unknown areas of popularity around the world.
6. We’ve also added additional features and capabilities including an integration with Shazam. Now artists can see their Shazam data, including the top shazamed cities and countries, in their Apple Music for Artists profile. Some other additions include:
Artists can now see the average number of daily listeners of their music. Average daily listeners can be viewed by country, city or song.
Plays from Playlists now offers more detailed information about the playlists an artists’ songs have been added to and where those songs are positioned in the playlists. They can also see across which countries your song is included in the playlist.
7. Music video views and performance metrics are now available in Apple Music for Artists
8.We’ve updated our weekly data to cover music industry standard release weeks to enable artists to better monitor week-to-week success.
9. Apple Music for Artists is like having your own data scientists and analytics expert on call 24/7, translating all of your data into easy-to-understand “insights.”
10. Artists are automatically alerted when there are important and meaningful changes to their data. For example:
First week plays of a new release will be compared to all previous first week plays
New milestones like “1 Million Plays” will be highlighted so they can be celebrated with fans
Sudden spikes in streams anywhere in the world will help focus efforts in the right places
Seminal moments like being added to an Apple Music playlist.